A Knowledge Driven Approach
Baxter Group believes in being knowledge-driven, not assumption-driven. We believe that real information — not guesswork or the acceptance of statements on face value — spurs real strategic thinking and positioning. In turn, knowledge sets the foundation for developing creative and aggressive communications platforms, which help drive exceptional results.
We embrace primary and secondary research as a means to learn all we can about our clients, their marketplace and key audiences. We believe in testing the marketplace — buyers, influencers, channel partners — for attitudes, willingness to believe and buy, and acceptance of our client's positioning and messages. We research Wall Street's views and predictions on industries and sectors.
In short, we understand the importance of obtaining feedback from the world outside a client's door and in analyzing what we have learned to help our clients make strategic business decisions.
Baxter Group Advantages
Baxter Group prides itself on delivering the advantages of a full-service boutique firm, including hands-on executive involvement through all phases of program planning and execution, while also offering the same broad communications capabilities as multi-national public relations firms. Although many public relations firms lead their clients to believe in the advantages of scale as it relates to public relations, the stark reality of off-the-shelf programs is that they fail to deliver measurable results, and rarely expand market share. Baxter Group has a markedly different approach to client service.
We offer our clients several clear advantages:
- Speed to market for new products, services, campaigns
- Flexibility of approach; ability to quickly assess, fine-tune, and when necessary, switch tactics
- Responsiveness to client requirements
- Accuracy of message, via a knowledge-driven approach
- Focus on select industries to leverage knowledge base
- Creation of mind and market-share through highly effective campaigns
- Demonstrable return on investment
Baxter Group executives lead and guide every step of the public relations process to ensure that in-depth research is conducted and the correct positioning, strategy and creative programs are developed to generate high-impact results. We also ensure that the actual outreach to key audiences — the buying marketplace, media, analysts, partners, and shareholders — is performed at the highest professional caliber.