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Product & Service Launch
Launches
are a great way to gain high visibility and the perfect opportunity
for companies to strategically differentiate themselves from the
competition. They can be as straight-forward as a news announcement,
product sampling and media pitching. Or, they can leverage
additional elements designed to make a greater impact across
specific target markets. This may include supplementing a basic
program with a media tour to key outlets, giving executives the
chance to meet one on one; a satellite media tour with a company
spokesperson, the release of compelling data (scientific research or
otherwise); industry forum, press event, or special “teaser” event
designed to generate buzz.
Areas of Experience
- Strategic
and creative marketing plans
- Media
campaigns and tours
- Marketing
materials and creative mailers
- Tradeshow
support
- News
releases and press kits
- Case
studies
- Press
conferences
- Special
event planning and development
- Trade and
consumer media monitoring and evaluation
- Blogging
and alternative community outreach
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