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Media Relations
We all
recognize that the media industry wields the power to influence
public opinions and perceptions. But many companies are not aware of
how rapidly the traditional media industry is changing to include
the blogging, especially effective when delivered by key
influencers. Companies who continue to operate strictly in the old
paradigm will eventually find their messaging ineffective.
At Baxter Group, our executives have decades of experience in
working with reporters, editors at high-profile national
publications, large daily newspapers, as well as local and regional
publications. And, from broadcast television to blogging, we
understand how to secure positive coverage for our clients. Our long
term relationships with and understanding of all media outlets helps
us to craft the right messages that best reach for target audiences.
We have an unwavering focus on delivering high-profile, high-impact
results for our clients.
Areas of Experience
- Local,
regional and national media relations campaigns
- Media
tours
- Industry
analyst tours
- Marketing
communications
- News
conferences
- Press kits
and news releases
- Media
training
- Press
events and conferences
- Bylined
article placements
- White
papers and case studies
- Media
audits
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